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WSCSS: Images in Environmental Campaigns

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The Atrium Theatrette
168 St Georges Tce
Perth, WA Australia
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Presenter:  Tracy Schultz

Can images improve engagement in pro-environmental messages?
Ask people why they changed their mind about an important topic or what brought something to their attention and they will rarely cite something they read; they will cite something that they saw. Images can be a powerful tool for communicating unfamiliar and complex topics, which environmental communications typically contain. There is, however, a scarcity of evidenced-based guidelines on which images best engage message recipients.

Tracy’s research aims to identify the types of images that will engage people with important pro-environmental topics, like how we manage our future water resources. Results will be used by industry and government agencies to improve the way they communicate their messages to you. This research is part of Project A2.3 “Engaging Communities with Water Sensitive Cities” for the CRC for Water Sensitive Cities.

Brief Biography: 
Before starting at UQ Tracy worked as an environmental policy officer with the Queensland Government and as a research officer with the Queensland Centre of Mothers and Babies. In those roles she realised the value of engaging the wider public with policy initiatives, which led to research at the University of Queensland in environmental and social psychology.

She is interested in environmental psychology and community engagement. Tracy is keen to work with industry groups and government agencies to evaluate and improve their communications in relation to the images they use to illustrate and accompany public messages.

This is a free session. No rsvp is required.


12:00 pm - 1:00 pm
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