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The need to better engage the community in developing and delivering the vision for a water sensitive city is critical. Currently, a variety of organisations are working within this space to build the community’s knowledge and hopefully enhance their desire to demonstrate water sensitive behaviours, but what messages are the most effective? How do we best engage the public to demand water sensitive places to live?
This presentation will share the results of market research funded by the Department of Biodiversity, Conservation and Attractions on behalf of the Water Sensitive Transition Network. The research aimed to explore the community’s understanding of what it means to be part of a water sensitive city and identify the types of messages that are likely to be more effective in communicating the vision and eliciting positive behaviour change.
So come along and hear the results. The findings might surprise you!
It is hoped that we can all start to use common messages that resonate better with the community, so we can build their capacity to become water sensitive citizens.
Linda Tagni is a Business Director of Metrix Consulting. Since joining the industry as a graduate almost 20 years ago she has undertaken branding, communications, product development and customer satisfaction research for a wide range of public and private sector clients across a number of industries. Linda has a Bcom (Economics and Marketing) from UWA and is an AMSRS member.
This is a free event. No rsvp required.
Hope to see you there!